Transmitting, persuading, communicating and above all convincing. Political marketing is an essential tool for approaching voters and gaining their confidence, the aim of all electoral campaigns.
We currently face a new Web that bonds people with social links powered by technology. Web users are now better informed and know exactly what they want.
Mark E. peterson is head of the department of endocrinology at the Animal Medical Center, New York, the Animal Wellness Center of Bedford Hills, New York.
Màrius Serra (Barcelona, 1963, www.mariusserra.info) has published more than 6,000 crossword puzzles, 2,000 articles, 8 narrative works and 3 wordplay books, among them Manual d’enigmística and Verbalia (2000), winner of the Octavi Pellissa Prize, the Serra d’Or Prize and the Lletra d’Or Prize.
