Understanding a company from the viewpoint of general management is essential not only for top-level executives, but also for functional executives who want a greater understanding of the interrealtionships which occur within organsiations. A coherent, global vision of strategy and the strategic process. Great emphasis is put on the strategic implementation bloc: culture, texchnology, structure, leadership, people (in contrast to other authors who simply focus on the analysis and its formulation). Includes a detailed methodology for constructing an integral managerial base and strategy map (with a detailed example).

Pleasant style with more than 60 practical cases and quotes by over 100 famous/well-known people which encourage personal reflection.