A lawyer specialising in franchise law, he has been the President of Yamaha Motors in Argentina and Director General of the Cordon Bleu Club of Spain. He was the founder and director of GMS Europe and Punta del Este Investments and senior counsel to the government of Andalusia. He considers encouraging entrepreneurs to be a determining factor in success. He is a lecturer and speaker on international expansion and writes posts via various media on strategy and new markets. He began writing short stories for children as a result of his love of animals, especially cats, and his passion for reading. 'The Happy Tale of Little Kitty Mishifuz is told with imagination and creativity and forms part of the 2016 Colección Gatitos (Kitty Collection).