Juanma Roca (Lugo, 1978) has a PhD in Communication from the Universidad de Navarra, a Masters degree in Business management and Communication and is an economic journalist, specialising in management and business schools. He teaches Journalistic Writing and Consultancy at a number of universities. He also holds an INSEAD diploma and has been visiting lecturer at Oxford. As a journalist, he has worked on La Voz de Galicia, El Correo Gallego, La Prensa Gráfica de El Salvador and La Gaceta de Negocios. He is a member of the board of directors of the Associacón de Informadores de Gestión and member of the International Association of Higher and Business Education Journalists. He presently works as a freelance for the Spanish, Portuguese and British media and is a consultant in communication and corporate reputation for several companies.