Pedro Nueno is a world authority on entrepreneurship and management of innovation and change. He is professor at Harvard Business School, at the IESE Business School and Executive President of the CEIBS Business School (Shanghai). He graduated as an Industrial Engineer from UPC (Barcelona) and holds a doctorate in Business Administration from Harvard University. He gives courses and speeches all over the world and has been an advisor to the IMF and the EEC, amongst other institutions, as well as numerous multinational companies. He is the author of several books, which have been translated into five languages. He has received the Golden Magnolia Award from the Government of Shanghai (2007), the Order of Civil Merit (Spain, 2003) and the Creu de Sant Jordi from the Generalitat de Catalunya (2003).