He is an expert in communications and public relations with a global vision. He has offered his services in Mexico, his homeland, and in Spain, where he has lived since 1997. He studied Communication Science at the Universidad del Valle de México, where he specialized in corporate and advertising communication, and in communication and political management at the Universidad Complutense de Madrid. He has published three books: Relaciones Públicas. La eficacia de la influencia (2nd edition), Blogs (2nd edition) and Web 2.0.