• Why do we drink Coca-Cola if we like Pepsi more?
• How does music affect the way we act in the supermarket?
• How does the price of a product affect our perception of its quality?
Neuromarketing applies neuro-scientific knowledge to the field of marketing, studying the effect of different advertising stimuli on the human brain. Neuromarketing is a practical guide to the appli¬cation of a discipline that up until now has only been within the reach of large Multinationals.