Yaiza Rubio is an intelligence analyst and expert in cybersecurity. In 2017 she was named as ‘Cibercooperante’ (Cyberadvisor) of honour by the INCIBE (Spain’s National Institute of Cybersecurity), a distinction bestowed on public figures who have contributed to fostering respect for and the responsible use of technology. In 2019, she received the White order of the Cruz del Mérito from the Guardia Civil. Currently she is Chief Metaverse Officer for Grupo Telefónica, Spain’s foremost telecoms company.