Luís Bassat was born in Barcelona in 1941. Founder and honorary chairman of the Bassat Ogilvy Group Spain, he has dedicated his professional life to advertising. He is a Doctor Honoris Causa from the Communications and Humanities Faculty of the Universidad Europea de Madrid and has won many awards in the course of a brilliant career. He is author of "El Libro Rojo de la Publicidad" (The Red Book of Advertising, 1993), "El Libro Rojo de las Marcas" (The Red Book of Brands, 1996) and "Confesiones personales de un publicitario (Personal Confessions of an Ad Man, 2008). A tireless traveller and communicator, he still lectures all over the world as well as being the driving force behind the Carmen and Luís Bassat Foundation to help the needy and the newly opened Mataró Contemporary Art Museum, which will display over 1500 works from his private collection.