Jordi Lara (Vic, 1968) is a writer who invites us to get involved in universes outside the mainstream and the festival of consumerism: tradition reinvented as a form of modernity, losers who are content to be losers, abandoned places, difficult love affairs. Among other books, he has published 'Papallones i roelles' ('Butterflies and Reds') and 'Una màquina d’espavilar ocells de nit' ('A Machine for Waking Night Birds'). In 2012 he wrote and directed the film 'Ventre blanc' ('White Belly'), the story of some adults who become strong when inside a cabezudo carnival outfit. His work has also been performed as videopoetry.