Ernesto de Serdio (Sevilla, 1966) has a degree in Economics by the Universidad Complutense of Madrid. He has also made postgraduate studies at the European School of Management (ESCP Europe). Since 1992 he has worked in the wine sector as managing director, wine-producer and feature writer. He has worked in several companies such Pedro Domecq, Reserva y Cata, Grupo Vinartis and Hispanobodegas. Nowadays, he is a consultant and advisor for several wineries, specially, concerning internationalisation strategies.