A scientist works in a laboratory, obsessed with finding the formula for a product that has overtaken society: pills that  that enable people to feel new and different emotions and experiences. Outside on the street it is stifling and the city is inhabited by apathetic, de-sensitised citizens who, incapable of feeling for themselves, fight for just one more pill. Their world is a new form of Hell. The consumer society, incapable of producing or creating anything, has broken the mechanisms that made it work. People have substituted their ability to imagine, cooperate, and share for an egotistical and insatiable thirst for a superior experience. The cult of I is also reflected in the body and the possibility of being able to change any part of oneself, to leave one's being in order to appear to be. Living the lives of others makes the other disappear.