Born in Barcelona in 1967, Soriano is a businessman and consultant. He has a degree in Business Science and an MBA from ESADE, RPI (New York) and UCL (Belgium).
He has thirty years of professional experience in the areas of consumables, telecommunications and entertainment. He has worked as a consultant, a manager and a businessman in over ten countries in Europe and the Americas, for companies such as The Mac Group, Gemine Consulting, Reckittbenckiser, Cluster, Belgacom, Telesp as well as others.
He was Vice President of Finance of Barcelona Football Club from 2003-2008 and CEO of the club for the first of those five years.
He has given lectures around the world and written several articles about management and football in economic publications and newspapers. Among these is an article published in 2006 with the title ‘La pelota no entra por azar’, which is the origin of this book.